Our Blogs

In today’s world, consumers and employees alike are increasingly looking for brands that stand for something beyond profit. Smart companies are answering that call by choosing eco-friendly swag and sustainable swag that aligns with their values without sacrificing quality or usefulness. Whether you’re preparing for a trade show, gifting clients, or rewarding your team, thoughtful swag can make a big impact. But instead of traditional promotional items made from virgin plastic

There’s something quietly powerful about the beginning of a new year. Not the loud, goal-setting, new-year-new-me energy. Not the checklist of resolutions we’re “supposed” to make. But the softer moments, the one where the calendar turns, the noise fades just a little, and we’re given permission to begin again. We call that moment Sweet Beginnings. Not a Reset, A Restart Resolutions can feel heavy. They come with expectations, timelines, and the pressure to perform. Sweet beg

Our Digital Nomadic life has taken on new adventures as we headed Down Under the start of December. One of the first challenges is the time change - we literally lost a day in the air while traveling over the international date line, so discombobulated awareness of days of the week was sure to follow. Lets not speak of the 5am work time to ensure we have enough time to work during business hours for our East and West coast USA vendors and clients! Pre-dawn rising isn't all ba

Hey, I’m Regina Renda, founder of Kick Ass Swag, culture consultant, merch alchemist, LGBTQ business owner, and mom of three. This time of year, we all talk about gratitude. Sure, I’m thankful for wins like clients, speaking gigs, and growth. But the moments that shaped me the most? The layoff. The panic. The moments that felt like the end… but weren’t. Zappos or Bust Over a decade ago, I picked up Delivering Happiness  and thought: “I need to work there.” I packed my life in

As the air cools and the holiday season peeks around the corner, November always brings us back to what matters most, giving. Not just the kind that comes wrapped in shiny paper (though we do love a good gift moment), but the kind that comes straight from the heart. This month, we’re celebrating the spirit of generosity, in all its forms. Because giving isn’t just about money or big gestures. Sometimes it’s about time, attention, kindness, and choosing to show up for the peop

This morning, I grabbed my coffee and settled in at my desk, and that's when I heard Regina on the phone. Our founder wasn't rushing through an order or rattling off a product catalog. She was really  talking to someone. Asking questions. Pausing to listen. Explaining the difference between screen printing and embroidery like she was helping a friend pick out the perfect gift. "Okay, so here's the thing about that method," she said. "It'll save you a bit of money, but for you

Looking to wow your clients this holiday season? Our guide to corporate gifting shows how thoughtful, branded swag can build loyalty, increase visibility, and make your brand unforgettable.

Fall is the perfect time to boost brand visibility with products people actually want to use. As the temps drop, comfort becomes king, making this the season to pitch cozy, functional swag that blends warmth, style, and branding. Let’s start with socks. Athletic ankle and crew socks are a no-brainer for fitness campaigns and seasonal gifting, while stash socks (yep, with hidden pockets) bring a fun twist for festivals, travel, and Gen Z vibes. They’re practical, stylish, and

“Company culture” is one of those buzzwords we all hear… but actually building one that people feel ? That’s a whole different game. It’s not about having a mission statement on your website — it’s about showing up for your people in ways that matter. That’s exactly what Love’s Travel Stops  has been doing for over six decades. And at the Ragan Employee Experience Conference  in Disneyland this August, their Chief Culture Officer, Jenny Love Meyer, shared how they keep that p

As the end of our 4 weeks abroad, living and working as digital nomads drew to a close, we enjoyed perhaps a perfect work / life balance. Settled into the routines, we all were thriving, 3 year old 'L' perhaps the most. He was sleeping well, eating well, and his language and abilities were thriving. Being exposed to new sights, sounds and people really pushed him into better conversation, more emotional maturity and really helped him turn from a toddler to a kid. We are comin

The promo products world is bursting with fun gadgets, stylish threads, and quirky gear that’ll make your brand pop. Honestly, the sheer number of options might have you spinning, but don’t stress, we’ve got you covered with some seriously cool picks that go beyond the usual bags, shirts, and pens. Bestie Bottle Let’s start with the Asobu Bestie Bottle from Ad N Art, it’s like the cutest little zoo on your desk with its adorable animal head lids. Want to get really extra? Cu

1. Treating Swag Like Cheap Junk (AKA: Quality & Brand Disconnect) The trap:  Generic tchotchkes that don’t align with your brand vibe, cheap pens, flimsy water bottles, drifting off-brand designs. They erode credibility and get dropped in the trash. Kick‑Ass Fix:  Go for swag with soul: sleek, high-quality gear that reinforces your messaging. Eco-friendly notebooks, premium tech gadgets, or branded apparel with minimal design = swag that feels alive with brand energy. Make t