Its almost spooky season! The cozy embrace of fall and the spooktacular vibes of Halloween and there are endless fun things to do! One of my absolute favorites? The annual Oddities and Curiosities Expo—a wonderland of weird with some of the coolest promo ideas you'll ever see.
For the uninitiated, the Oddities and Curiosities Expo is a two-day traveling circus (minus the lions, but plus the ethically sourced skeletons). It's like Etsy got bitten by a radioactive bat and now it's selling taxidermy, bones, antiques, gothic jewelry, and basically everything that makes your grandma question your life choices. And as someone who thrives on both antiques and the weird and wonderful, this event is basically Disneyland for me. But, oh boy, do I also geek out over their branding.
Their social media marketing? Chef’s kiss. See links below! I've been following them for years, and it's honestly impressive how they've created a whole aesthetic that's as eerie as it is captivating. But what really got me at this year's expo was the in-person branding. It was like stepping into a perfectly designed, creepy-but-chic dream.
Let’s break it down, shall we?
Each year, they surprise us with a fresh theme. Last year, it was all about crystal balls with a golden glow (because who doesn’t want to feel like a fabulous fortune teller?). This year? A stunning deep-sea green, which makes you feel like you’ve wandered into some Victorian scientist's secret underwater lab. From the moment you walk in, you’re hit with eye-catching signage—seriously, they know how to make an entrance. Then, you stroll past the rows of beautifully spooky banners that guide you down the aisles of oddities. Whether you’re admiring taxidermy, snapping photos at their sideshow-themed photo booth, or signing up for an etymology class (where you'll finally learn what to do with all those beetles you've been collecting—don’t lie), it’s a feast for the eyes.
But here’s the kicker. The branding isn’t just visually appealing; it’s consistent and on point, year after year. You know what you're getting at the Oddities and Curiosities Expo—ethical taxidermy, sustainably sourced specimens, and a whole lot of weirdness, all wrapped up in killer design.
Consistency in branding is like having a reliable best friend who always knows when to bring you ice cream—crucial and comforting. The Expo gets this, nailing the whole "this is weird, but we swear it's classy" vibe year after year. And yet, they also aren’t afraid to experiment. A new font here, a new color palette there, and suddenly, your brand feels fresh without losing its core identity. A little experimentation can go a long way in making your brand stand out.
Speaking of standout branding, have you ever noticed how many places shove promotional products in your face? Restaurants, grocery stores, your dentist's office—it's everywhere. But next time you're out and about, pay attention to the branding on these items. The businesses you trust likely have their branding game down tight. Why? Because good branding tells you what to expect, and people love consistency.
Need help crafting your own branding guide? We’ve got you covered! Call, email or text us today to take your brand to the next level!
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